In this course we outline the marketing strategies and tactics every contractor needs to be employing to scale their business. Topics covered included understanding your sales and marketing funnel, identifying your ideal customer, and using strategy and tactics to gain and retain passionate, loyal customers.
Course Focus:
- Understanding Your Customer Life Cycle
- Marketing Strategy
- Marketing Tactics
- Identifying Your Ideal Customer
Course Content
Understanding The Marketing Journey
Strategy Before Tactics
Maximize Your Marketing Efforts
Understanding The Marketing Journey Part 1
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Understanding The Marketing Journey Part 2
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Strategy Before Tactics Part 1
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Strategy Before Tactics Part 2
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Strategy Before Tactics Part 3
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Budgeting & Measuring Marketing ROI
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Your Greatest Marketing Weapon
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Not The End The Beginning
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Final Quiz
Marketing Exam
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