“I realized that the key to my dreams was not a company or a product but helping others realize their dream.”
Joe Quick, CEO & Founder
Who We Are
Decorative Concrete University was created to transform how decorative concrete professionals build their skills and grow their businesses. As the decorative concrete industry evolves, we recognized that success requires two distinct paths: mastering the craft and mastering the business.
That’s why DCU houses two specialized schools under one powerful platform:
The Boots
Teaches contractors how to properly install innovative flooring systems and coatings. Industry experts with decades of hands-on experience have developed comprehensive training on systems like GraniFlex™, Rustic Concrete Wood, Italian Marble, Resinous 123, and more.
The Suits
Equips business owners with proven frameworks for leadership, marketing, sales, operations, and finance. These aren’t theoretical concepts—they’re battle-tested systems from entrepreneurs who’ve built thriving decorative concrete companies.
Together, these two schools provide everything you need: superior products, proven installation techniques, business growth strategies, and the support of a nationwide community of over 7,000 trained installers.
What We Do
Decorative Concrete University delivers comprehensive online training that meets you where you are and takes you where you want to go.
For Installers
Our technical courses cover the complete installation process from surface preparation to finishing touches. Industry experts guide you through each flooring system step-by-step, followed by quizzes to test your comprehension. You’ll master multiple decorative floor systems and learn how to deliver exceptional results for your clients.
For Business Owners
Our business courses teach you how to lead teams, attract ideal customers, close more sales, streamline operations, and manage finances like a pro. You’ll learn the systems that separate struggling contractors from thriving business owners.
Both paths are accessible 24/7 on any device, so you can learn at your own pace.
We welcome you to DCU and look forward to supporting your journey—whether you’re perfecting your craft in the field or scaling your business in the office.
DCU Customer Monthly Membership
$49.99 / month with a 7-day free trial
Master Professional Decorative Concrete Installation
- Access to All DCU Boots Courses
- AI Tech Support Agent
- No Contracts
- New Courses Added Quarterly
DCU Client Monthly Membership
$99.99 / month with a 7-day free trial
Master Professional Decorative Concrete Installation & Business
- Access to All DCU Boots & Suits Courses
- No Contracts
- AI Tech Support Agents
- Business Tools
- Costings Calculators
- New Courses Added Quarterly