Table of Contents
01 — Welcome
Welcome
Congratulations on signing up for The Concrete Protector Training Seminar. You have taken a real step toward building a stronger coatings business, and we are excited to welcome you to our corporate facility in Lima, Ohio.
This Pre-Training Study Guide is designed to help you get ready for two of the most important days you will spend working on your coatings business this year. During your two-day training, you will receive hands-on instruction with our award-winning product systems, including GraniFlex™, Metallic Marble, Rustic Concrete Wood, Grand Flagstone, Ashlar Slate, CP Sealer, Surface Preparation, Warrior Equipment, Shot Blasting, Concrete Repair & more.
You will also be introduced to the business side of decorative concrete, including pricing, estimating, marketing, sales conversations, and the systems our top contractors use to turn projects into real income.
Your Client Success Engineer walks you through a few short steps, one at a time: your I-Card (or the free 16 Personalities), your Shareholders’ Vision, and your NASA. You can do them before, during or after training. These tools help us understand your goals, your current business, your needs, and the best next steps for you. If your spouse, business partner, or key decision-maker is part of this journey, walk through this guide with them before training.
This Pre-Training Study Guide can always be found in your DCU account under the My Resources tab.
This guide walks you through what happens before you arrive, including:
- What you have already completed & what comes next
- Your success engineering sessions, one step at a time
- How your Decorative Concrete University account works
- How your TCP Webstore credit works
- What the training days look like
- What to bring, where to stay, and what to ask your Client Success Engineer
Read it from start to finish, or jump to the section you need most. The more you put into this before you arrive, the more you will walk away with after training. Your success is our success. It starts here.
02 — Our Guarantee
Our Guarantee
The highest-rated decorative concrete training event in the world.
Expert Training • Fanatical Service • Proven Product Systems
Your Success Is Our Success
We help contractors grow incredible businesses that deliver radically greater value with our Incredible Product Systems. That is not just a tagline to us, it is how our business works. When you win, we win. When you grow, we grow. When you transform ordinary concrete into a surface your customer is proud to show off, you make money, and that is when we make money too.
Our Goal Is Simple
We connect with people who want to transform their income. We help them engineer a strategy that aligns their vision, their time, their talents and their treasure. And we help them launch and grow an incredible business, teaching them the tools for tactical execution day by day.
That is why we provide expert training, fanatical service, proven product systems, marketing support, and a clear path forward after class. We are not here to sell you a random bucket of product and send you home confused. We are here to help you understand the opportunity, see the path, learn the systems, and make the right next decision for your business. No hidden pitch. No mystery process. No guessing what happens next. Everything is on the table, so you always know what comes next.
Your success is our success. That is our guarantee.
03 — You Are Here
You Are Here
Look at everything you’ve already done to get here.
| Step | What Happened | Status |
|---|---|---|
| 1 | You Discovered Us — You saw an ad, met us at a trade show, heard about us from another contractor, or found us through a search. | ✓ DONE |
| 2 | You Engaged — You downloaded a guide, visited our site, or enrolled in a free Decorative Concrete University course. | ✓ DONE |
| 3 | We Talked — We had our first real conversation and you told us what you’re after. | ✓ DONE |
| 4 | $499 Deposit — You reserved your seat and your deposit became webstore credit. | ✓ DONE |
| 5 | This Meeting — 15 minutes with your Client Success Engineer. You get your Decorative Concrete University and webstore access by text, and you see how the whole process works. | ▸ YOU ARE HERE |
| 6 | Your Success Engineering Sessions — One step at a time with your Client Success Engineer: your I-Card (or the free 16 Personalities), your Shareholders’ Vision, and your NASA. These can happen before, during or after training. | Ahead |
| 7 | 10 Days Before Training — Your Business Development Representative confirms logistics, your Certified Coatings Instructor introduces himself, and you are ready to go. | Ahead |
| 8 | Training in Lima, OH — Two days in Lima covering both the Boots side and the Suits side, hands-on with TCP product systems and Warrior Equipment. | Ahead |
| 9 | Your Market Study — We build a read on your area, how our systems will perform there, and how that lines up with what you told us you want. Your Client Success Engineer walks you through it. | Ahead |
| 10 | Your Course — If it’s right for you, you start a short course that includes three months of Decorative Concrete University. | Ahead |
| 11 | Your Go-To-Market Consultation — We build your custom go-to-market plan together. You sign off, and you go to market with it. | Ahead |
| 12 | Launch! You’re in Business — You finish your first job and cash your first check. | Ahead |
You’ve completed four steps. Your Client Success Engineer walks you through the rest, one step at a time. Your sessions, market study and plan can happen before, during or after training, so the order above may shift with your class date.
04 — Your Success Engineering Sessions
Your Success Engineering Sessions
You’re already a customer. The moment your $499 deposit hit, you were in. From here, your Client Success Engineer invites you to a few free success engineering sessions: two or three short calls to learn what you want, and then see if we can design a success plan together.
We take it one step at a time. Your Client Success Engineer gives you one step, and when it’s done, you get the next. The sessions can run before, during or after training.
| Step | What It Is | Value |
|---|---|---|
| 1 — Your I-Card (or the free 16 Personalities) | The Incredible Character Card: three of the world’s most respected behavioral assessments combined into one profile of how you naturally work, decide and lead. It shows where your joys and frustrations are, so you can lean into what you’re built for and hire out the rest. It’s how we hire every person here. If the full I-Card isn’t for you right now, do the 16 Personalities assessment on its own. It’s free, it’s quick, and it still gives us a read on how you work. | $199 (from your deposit) |
| 2 — Your Shareholders’ Vision | A short course where you, and anyone building the business with you, put real dollar amounts and time frames on what you want out of it. See Section 08. | $500 value (free) |
| 3 — Your NASA | Needs Analysis and Solutions Alignment. A short form your Client Success Engineer sends that captures your stage, goals, equipment, market and timing. See Section 09. | FREE |
| 4 — Your Market Study | We take your I-Card or 16 Personalities, your Shareholders’ Vision and your NASA, and build a read on your area: how our systems will perform where you are, and how that lines up with what you told us you want. Your Client Success Engineer walks you through it. | $1,200 value |
“Know thyself. Know thy team. Know thy enemy. Face a thousand battles.”— Joe Quick (after Sun Tzu)
After Your Market Study
We go through your market study together: what it tells you, and what it means for your ability and your desire to get what you want. Some areas shouldn’t start a decorative concrete coatings business, just like you don’t put a Chick-fil-A everywhere. Either way, even if you do nothing with us, you’ll know what you want.
If it’s right for you, that’s where you make it official. You start a short course that includes three months of Decorative Concrete University. That’s your half of the deal, and it puts our team to work building you a real plan instead of something off a shelf.
From there, we sit down for a go-to-market consultation and build your custom go-to-market plan: a step-by-step plan for how you launch and grow in your market, with our products and our support behind you. You sign off, and you go to market with it.
Nobody here is going to try to sell you anything. We help you design a plan, and you decide whether you want to launch or not. Your success is our success.
05 — The Shield Paths
The Shield Paths
Here is the map. Seven growth levels, L1 through L7. You level up as the business grows. Our training guide and coaching programs are built to meet you where you are and help you make forward-moving progress toward your goals.
| Level | Name | Gross Revenue | What Is Happening |
|---|---|---|---|
| 1 | Incredible Products & Equipment User | 0–10K | Activated. Doing first jobs. Learning. |
| 2 | Incredible Contractor | 10K–250K | Building the business. Earning with TCP systems. |
| 3 | Dealer | 250K–500K | Established. Growing. I-BOS + I-Market proving out. |
| 4 | Dealer Pro | 500K–750K | Scaling. Possibly multi-crew. Systems mature. |
| 5 | Certified Dealership | 750K–1M | Systematizing the model into a repeatable, franchiseable operation. |
| 6 | Expert Dealership | 1M–1.25M | Multiply. Multiple crews or franchise the model out. |
| 7 | Retail Sales, Rentals & Service | $1.25M+ | Retail / Showroom / Service. Standalone start OR bolt-on for a mature L6 operator. |
06 — Your DCU Account
Your DCU Account
Your Decorative Concrete University (DCU) account is your digital home base, and you’ve already paid for it. Your Client Success Engineer texts you your access during your Pre-Training Meeting.
What You Have Now
- TDS/SDS library
- File locker
- Mini courses
- Shareholders’ Vision Course
After Your Market Study
If it’s right for you, the course you start after your market study includes three months of Decorative Concrete University, with the product courses, tools and support that come with it.
DCU is your locker for everything. Lose a PDF? It’s in DCU.
07 — Your TCP Webstore
Your TCP Webstore
Every registrant gets a TCP Webstore account, and you’ve already paid for it. This is where your deposit credit lives and where you order after training. Your Client Success Engineer texts you your login during your Pre-Training Meeting.
After spending your first $3,300 you can request Contractor “Flooring Installation Company” (FICO) pricing — 5%–26% discounts across different tiered products.
Why It Matters
- 24/7 ordering — place orders any time you need product, not just when the office is open. Get ahead of the shipping line.
- Your credit is loaded — $300 remaining if you choose the I-Card, or the full $499 if you don’t, waiting in your account.
- Order history + tracking — every invoice, every shipment, all in one place.
- Eligible for Reward Credits — Marketing Bucks.
Your deposit becomes webstore credit. It does not disappear. Your I-Card ($199) can come straight out of it, and your Client Success Engineer will go over how to use the rest.
Log in with the email your Client Success Engineer texted your access to.
08 — Shareholders’ Vision
Shareholders’ Vision
How in the world are you going to get what you want if you don’t know what you want? This is step 2 of your success engineering sessions, right after your I-Card.
As a shareholder in your own business, you own the equity, the upside, and the risk. The Shareholders’ Vision Course helps you and the other shareholders in your business get aligned on what you actually want out of it, with real dollar amounts and timeframes attached to each goal.
“Vision without traction is hallucination.”— Gino Wickman
Why Do It Now
Most contractors spend more time planning their vacation than their business. They have never sat down with their spouse or business partner and put dollar amounts and dates on what they want from the business. This course makes you do it. You can do it before, during or after training, and the sooner you do, the sooner you know exactly what you’re working toward.
Go Do This
- Log in to DCU with the access your Client Success Engineer texted you, or go to decorativeconcreteu.com/shareholdersvision
- Find the Shareholders’ Vision Course in your course list
- Work through it with your decision partner (spouse, business partner, whoever matters)
- Bring your notes to the Market Study Review
It’s a $500 value, and it’s free. If you show up at training without doing this work, you will still learn — but if you do this work first, training becomes a completely different experience. You already know what you want. Now you learn how to get what you want.
09 — NASA
NASA: Needs Analysis and Solutions Alignment
Step 3, after your Shareholders’ Vision. A short form your Client Success Engineer sends. It tells us where you are so we can serve you where you’re going. We line up your time, your talent and your treasure with the four things we offer: training, equipment, marketing and products.
| Section | The Question | Why |
|---|---|---|
| Business Stage | Brand new / Adding coatings / Need better systems / Scaling | Tailors advice to where you are |
| Goals | What makes training a win. Income target. | Builds your plan around your income target |
| Equipment | Own grinders or vacuums? Startup approach? | Tells us what you can run Day 1 |
| Market Focus | Which systems. Who you want to serve. | Trainers emphasize your priority systems first |
| Readiness | When do you want to start jobs? | Sets the pace of your plan |
Go Do This: When your Client Success Engineer sends your NASA link, complete it before your next session. Be honest. No wrong answers. The more we know, the better we serve you.
10 — Training Itinerary
Training Itinerary
What you will experience at our training course. Not a timed schedule — this is what you will experience across two full days at our Lima, OH facility.
Day 1
You work at stations with product systems, alongside instructors and other contractors. By end of day, you have touched 2 systems and built your own sample boards.
- Intro — meet your instructors (LJ, Bob Crawford and team) and your classmates. Come early for the facility walk-through.
- Repairs — Quick Patch, joint fills, crack chasing. A high-margin add-on on every coating job.
- Presentation: The Suits — how transforming concrete transforms income, and the Incredible Proven Process.
- Lunch — provided.
- GraniFlex — hands-on installation from prep to finish. Build your sample board.
- Prep — surface prep deep dive. Grinding, shot blasting. Match prep method to substrate and system.
- Metallic Marble — Metallic Marble installation. Build your sample board.
Day 2
Hands-on all day, with the business presentation before lunch. This is where installation skills meet the systems that turn skills into money.
- Retrospective — review Day 1. Q&A with instructors.
- CP Sealer — hands-on with the highest-margin add-on. Penetrating hydrophobic sealer & Clean & Seal system.
- Presentation: The Business — what I-BOS looks like working for you. Your success team and roadmap.
- Lunch — provided.
- Cementitious Coatings — Rustic Concrete Wood, Grand Flagstone, Tuscan Slate. Texture that transforms concrete into wood, stone, or slate.
- Sealing — final clear coats and topcoat application. How to finish a job so it lasts.
- Awards — L1 Certification awarded. You leave a TCP Certified L1 Product User.
What You Walk Away With
- Hands-on experience with GraniFlex, Metallic Marble, CP Sealer, cementitious coatings, and concrete repair
- Your own sample boards — take them home, show your customers
- A pricing and estimating framework you can use that week
- L1 Product User Certification
- A clear picture of what you want and your next step
- Direct relationships with your Client Success Engineer, your Certified Coatings Instructor and your B.D.R.
- A follow-up email loaded with links you will not want to miss
11 — How Contractors Make Money
How Contractors Make Money
“Knowing how to do it is one thing. Knowing how to make money doing it — that’s the purpose of this class.”
Real contractors. Real numbers. Real plans. These are actual targets contractors set with our team in recent Getting What You Want Workshops.
Case 1 — Part-Time, Side Hustle
S.W. — Illinois
Focus: Pool Decks
| Net Profit | $50,000 |
| Niche | Pool decks |
| Equipment | Rental to start |
Why it works: Starting small. Pool decks in the Illinois market mean fewer competitors and premium pricing. $50K net part-time is real money on the side.
Case 2 — Full-Time, Year One
H.B. & J.P. — Artisan Concrete Coatings
Focus: Rustic Concrete Wood, high-end residential
| Gross Revenue | $300,000 |
| Net Profit | $100,000 |
| Project Count | 13 projects |
| Labor Cost | $2.66/sqft |
| Marketing | $46,000/yr |
Why it works: They picked a niche and built the numbers backwards from their profit target, committing to the marketing budget that drives the leads that drive the projects.
Case 3 — Scaling, Multi-Crew
T. — Florida
Focus: High-end services
| Revenue | $1,000,000 |
| Profit Margin | 30–35% |
| Market | Florida, high-end |
| Equipment | Full tier |
Why it works: Playing at scale. High-end market, premium pricing, committed to the equipment and the crew. At 30–35% net on $1M, that’s a business that supports a family and keeps growing.
12 — Case Studies
Case Studies
Our case studies give you a real, unfiltered look at what is truly possible. Instead of relying on claims alone, you see the actual numbers — real results from real people.
Whether you are just starting to explore the opportunity or looking for concrete proof to share with someone else, downloading our case studies lets the hard data do the talking. See exactly what others have achieved and what those numbers can mean for you.
13 — The Boots & The Suits
The Boots & The Suits
Two learning tracks. Both matter. Skills without business don’t pay. Business without skills doesn’t deliver.
The Boots — How To Transform Concrete
| Equipment & Surface Prep | Grinding, shot blasting, acid washing. Match prep method to substrate and system. |
| Installation Operations | Mixing, priming, broadcasting, sealing. Complete installs station by station. |
| Protect, Repair, Design | GraniFlex, Rustic Concrete Wood, Metallic Marble, Neat Coat Epoxy, Scientific Concrete Polishing, CP Sealer, Concrete Repair, Joint Fill. |
The Suits — How To Transform Income
| Incredible Proven Process | Product User to Expert Dealership. Real contractors who walked it. Incredible Business Operating System. |
| Compound Marketing | Direct mail, digital, referrals, I-Market. |
| Selling & Estimating | Price profitability. Present to homeowners. Close with confidence. |
The Offers — Your Next Steps
End of Day 2, we lay out what’s next: Agreements (theirs & ours — what TCP commits to, what you commit to) and I-Learn, I-BOS, I-Market (the continued education and systems).
14 — TCP Product Systems
TCP Product Systems
GraniFlex™ Decorative Resurfacing System
This one system alone separates us from all others — 590% elongation. Forever flexible, it cures tough as a vehicle tire inside your concrete on interior & exterior applications. The main product (PermaFlex) has a long, long pot life; all it can ever do in your bucket is form a thin skin you can peel off, mix, and use for the next coat.
Epoxy or polyaspartic broadcast systems simply do not work on exterior applications — they can’t hold back the vapor pressure. PermaFlex’s flexible “tentacle-like fingers” penetrate deep into the slab; when moisture vapor presses against them they expand and swell tightly against the concrete capillaries, making it impossible to blow the coating off.
1–1.5 hour set times for both prime and broadcast coats. One-day installs from prime coat to top seal coat while profiting around 4–8 a sq. ft.
Resources: GraniFlex Manual • GraniFlex Tape Design Manual • GraniFlex with Perfect Poly 90 PSS • GraniFlex with GraniSeal PSS • GraniFlex with Epoxy Neat Coat PSS • GraniFlex Flake Color Chart • GraniFlex Website
Cementitious Texture Systems
The two main ingredients are High Density (HD) Resin combined with Texture Mix. Endless textures and designs, colored with our water-based stain systems.
Why our system is better: Most resins in the industry are lower-quality Grade B and Grade C. The Concrete Protector only uses the highest-quality Grade A resin — our texture outperforms the competition by bonding at twice the lbs per square inch in adhesion pull tests, over 600 lbs with concrete failure.
User friendly: Long working times and easy texturing make our cement system a favorite of new and seasoned veterans alike. Texture at your own pace without the stress of fast-setting, crumbling mixes.
Design, Texture & Color
When selling texture systems, promote three concepts: Design (the pattern — tile, wood plank, flagstone), Texture, and Color (integral color & stain). Besides wood grain, most contractors sell three textures: Tuscan Slate (a knock-down finish), Venetian Stone (solid-coverage trowel finish, like our Grand Flagstone), and Sprayed (applied with a hopper gun or Graco RTX sprayer).
Resources: Decorative Texture Mix TDS • Technical Bulletin • Tuscan Slate Manual • Venetian Stone Manual
Rustic Concrete Wood
Almost 20 years ago we were invited to the World of Concrete in Las Vegas as featured Artisans to showcase our Rustic Concrete Wood system — and ever since, everyone has been attempting to copy the look. Our proven techniques & staining methods make the original better than all others. One of the highest profit-per-sq-ft finishes we teach.
Texture technique: Sprayed or Magic Troweled (then textured with modified broom).
Products: Texture Mix, HD Resin, Mineral Pigment, Stencil Tape. Water-based stains.
Sealing: Interior — Neat Coat Epoxy (1–2 coats) plus optional urethane. Exterior — two coats of Acrylic 25 or Barricade 50 mixed 1:1 with approved solvent.
Resources: Rustic Concrete Wood Manual • Rustic Concrete Wood Website
Grand Flagstone
Another popular design/texture we teach. Patios, porches, pool decks, or wherever your client wants a flagstone-looking surface. Low contractor cost means high profits for you. After prep, a bucket, drill & trowel is all the equipment needed to create beautiful stone textures.
Texture technique: Venetian Stone.
Products: Texture Mix, HD Resin, Mineral Pigment, Stencil Tape. Water-based stains. Sealing same as Rustic Concrete Wood.
Resources: Venetian Stone Manual • Grand Flagstone PSS (Exterior) • Grand Flagstone PSS (Interior)
Ashlar Slate
Ashlar Slate is a particular pattern — random squares and rectangles. A very popular look that, done correctly with the right texture and stain, makes you a hero in the mind of your clients (and fattens your wallet with referrals).
- Mix Resin
- Mix and apply base coat of texture mix
- Day 2 — design Ashlar pattern and trowel Venetian Stone texture
- Mixing & troweling Venetian Stone texture
Texture technique: Venetian Stone or Tuscan Slate. For a seamless look with no grout lines: Tuscan Slate.
Metallic Marble
A much deeper coloring effect than any acid stain or dye. Our reflective color pigments create a 3-dimensional effect that’s not achieved with any other flooring system.
Resources: Application technique video • Metallic Marble Manual • Metallic Marble Website
123 System
Our resinous 123 floor system is an awesome option for large areas you want to coat with a chemical-resistant, seamless “clean floor” look — a solid color epoxy with a urethane coating. Easy to install and a low price point for the customer. Don’t overlook this highly profitable system: on large square footage, profits add up fast.
Day 1: Floor prep (shot blast / diamond grind), apply Base Coat Epoxy. Day 2: Apply colored ProtectorThane. Day 3: Apply colored ProtectorThane top coat.
Resources: 123 System Manual • 123 Product System Sheet
Epoxy Flake Systems
Clean-looking and easy to install — a highly desired look for any interior surface. High demand for beautiful, easy-to-clean garage, basement & industrial floors makes the Protector Flake one of your bread-and-butter systems. An alternative to granite or terrazzo with much more versatility.
Ingredients: Concrete Protector Base Coat Epoxy (Part A & B), Colored Flakes or Quartz, Clear Top Coats.
Resources: Epoxy Flake Manual • Epoxy Flake Product System Sheet
Clean & Seal
Concrete Protector Penetrating Hydrophobic Concrete Sealer protects concrete from rainwater, freeze-thaw cycles, road salts, de-icers, and other hazards. It penetrates deep into the pores and seals the surface without changing the appearance or texture of the concrete.
- Pressure Wash: Thoroughly clean the concrete with a professional pressure washer paired with a hover scrubber. Proper cleaning is critical for penetration and bond.
- Prep & Dry: Clear debris, tape off adjacent surfaces, and allow the concrete to transition from wet to damp. Standing water compromises penetration; bone-dry concrete in hot conditions can flash-dry.
- Apply Sealer: Mix per spec and apply with a pump sprayer in manageable sections. Spread evenly with a push broom to eliminate puddles. Goes on milky white and dries clear within minutes, so you can track coverage as you work.
How To Earn Quick / Extra Money
Many contractors charge $0.50–$0.90/sq ft for 1,000+ sq ft and $0.60–$1.50/sq ft under 1,000 sq ft (some charge $1.75+). Your cost is about $0.09–$0.17/sq ft. Example: 1,300 sq ft at $0.50/sq ft is a $650 sale using 3 bottles of concentrated sealer, about $430 profit for a few hours of power washing and spraying.
CP Sealer is for selling a “Clean & Seal” application on plain concrete (it’s not an acrylic sealer). It does not change the color or texture of the surface. Resources: CP Sealer Videos • Penetrating Sealer Manual
Product courses, calculators and AI-powered Coatings Tech Support Agents live in Decorative Concrete University. The course you start after your market study includes three months of DCU. Your Client Success Engineer will walk you through it.
15 — Between Now & Training Day
Between Now & Training Day
Here’s what to expect between your Pre-Training Meeting and Training Day 1.
| When | Who | What Happens | Your Move |
|---|---|---|---|
| Now (this meeting) | Your Client Success Engineer | Texts your DCU + webstore access, introduces the process, and books your next session. | Save your logins. Put your next session on the calendar. |
| Next | You + your Client Success Engineer | Success engineering sessions, one step at a time: your I-Card (or the free 16 Personalities), then your Shareholders’ Vision, then your NASA. Before, during or after training. | Do each step when your Client Success Engineer sends it. |
| ~10 days before | Your B.D.R. | Confirmation call — travel, logistics, final prep. | Confirm travel. Ask questions. |
| ~10 days before | Your Certified Coatings Instructor | Intro call — your instructor gets to know you. | Tell them what you’re excited about. |
| After instructor call | TCP Tech Support | Follow-up email with personalized tips + DCU course links. | Save it. Reference it. |
| Friday before | TCP Team | Final email — schedule, directions, what to bring. | Pack. Prep. |
| Training Day 1 | You + TCP | Implement: Arrive at 1221 Stewart Rd., Lima. Two days. Boots + Suits. | Bring this guide. Ready to learn. |
Your Pre-Training Checklist
Zone 1 — Do This Week
Your Client Success Engineer gives you one step at a time and calls to walk you through it.
- Save the DCU and webstore access your Client Success Engineer texted you
- Book your next session with your Client Success Engineer
- Do your I-Card, or the free 16 Personalities
Zone 2 — Before The Friday Email
Not required to attend, but contractors who do these get more out of the two days because they walk in already knowing what they want.
- Complete your Shareholders’ Vision Course when your Client Success Engineer sends it
- Complete your NASA when your Client Success Engineer sends it
- Watch intro DCU videos (GraniFlex + Rustic Concrete Wood)
- Book hotel in Lima, OH (book early — classes fill)
- Arrange travel
Zone 3 — Night Before & Day Of
- Pack: closed-toe shoes, work clothes, notebook, business cards, smartphone
- Bring this guide with your Shareholders’ Vision notes
- Arrive at 1221 Stewart Rd., Lima, OH — come early for the walk-through
16 — What To Ask Your Client Success Engineer
What To Ask Your Client Success Engineer
Real questions contractors actually ask. If any of these are on your mind, ask — nothing is off the table.
About The Money
- “What happens to my $499 if I cancel?” It stays as webstore credit. You can use it whenever you’re ready.
About Training
- “Can I bring my spouse or business partner?” Yes, and we encourage it if they’re part of the decision. Decisions get made faster when both people see the same thing in the same room.
- “I’ve never done decorative concrete. Will I be behind?” No. Most contractors who come to training are new to this, and the curriculum is built for people starting from zero.
- “What if I need to reschedule?” Tell your Client Success Engineer as early as possible. We’ll move you to the next available class.
About The Next Steps
- “What if I do my sessions and decide not to go further?” Your Incredible Character Card is yours for life. The Shareholders’ Vision Course and DCU access don’t expire. Nothing is wasted, and you’ll know what you want.
- “How do I know if TCP is right for me?” Your market study tells you. We look at your area, your goals and how our systems will perform where you are, and if it isn’t right, we tell you.
About The Business
- “Is there a non-compete with my existing work?” No. TCP systems complement most existing contracting businesses. Many contractors add coatings to what they already do.
- “What if my market is already crowded?” Bring it up with your Client Success Engineer. Your market study looks at your area and shows you how other contractors in competitive areas positioned themselves.
Have a question not on this list? Ask it right now. Text or call your Client Success Engineer, or bring it to your next session. That’s what they’re here for.
17 — Travel & Logistics
Travel & Logistics
Download Our Free Travel Guide
Everything you need to plan your trip to Lima, Ohio — where to stay, how to get here, and what to expect.
What To Bring
- This guide with your Shareholders’ Vision notes
- Your NASA, if you’ve completed it
- Closed-toe shoes — you’ll be on your feet working with product
- Clothes you don’t mind getting product on
- Notebook and pen for Suits sessions
- Business cards — great for networking
- Smartphone for DCU during class
What Not To Worry About
- Lunch and refreshments provided
- All training materials included
- No prior decorative concrete experience needed
- No purchase decisions required — only when you’re ready
