CP Sales Training
This course explores how professional identity builds trust and authority in sales. You’ll learn about the importance of your business name, along with the symbolism of the White Coat & Plastic Badge (Parts 1 & 2). The white coat—worn by doctors, nurses, and scientists—represents cleanliness, authority, expertise, and innovation, while the plastic badge signals official status, identification, and professionalism within an organized institution. Together, they convey trust, professionalism, and authority associated with expertise and responsibility. By the end, you’ll understand how these elements shape the way customers perceive you and your business.