Table of Contents
01 — Welcome
Welcome
Congratulations on signing up for The Concrete Protector Training Seminar. You have taken a real step toward building a stronger coatings business, and we are excited to welcome you to our corporate facility in Lima, Ohio.
This Pre-Training Study Guide is designed to help you get ready for two of the most important days you will spend working on your coatings business this year. During your two-day training, you will receive hands-on instruction with our award-winning product systems, including GraniFlex™, Metallic Marble, Rustic Concrete Wood, Grand Flagstone, Ashlar Slate, CP Sealer, Surface Preparation, Warrior Equipment, Shot Blasting, Concrete Repair & more.
You will also be introduced to the business side of decorative concrete, including pricing, estimating, marketing, sales conversations, and the systems our top contractors use to turn projects into real income.
Before class, complete the Shareholder’s Vision Course and the Needs & Solutions Assessment (also called NASA Alignment). These tools help us understand your goals, your current business, your needs, and the best next steps for you. If your spouse, business partner, or key decision-maker is part of this journey, walk through this guide with them before training.
This guide walks you through what happens before you arrive, including:
- What you have already completed & what comes next
- What the Fast Pass is
- How your Decorative Concrete University account works
- How your TCP Webstore credit works
- What the training days look like
- What equipment packages are available & what financing may look like
- What to bring, where to stay, and what to ask your Business Development Rep
Read it from start to finish, or jump to the section you need most. The more you put into this before you arrive, the more you will walk away with after training. Your success is our success. It starts here.
Our Guarantee
The highest-rated decorative concrete training event in the world.
Free Expert Training • Free Fanatical Service • Free-King Awesome Marketing
Your Success Is Our Success
We help contractors grow incredible businesses that deliver radically greater value with our Incredible Product Systems. That is not just a tagline to us, it is how our business works. When you win, we win. When you grow, we grow. When you transform ordinary concrete into a surface your customer is proud to show off, you make money, and that is when we make money too.
Our Goal Is Simple
We help you learn the systems. We help you install them correctly. We help you sell them confidently. We help you grow a business that creates real income that chooses to purchase our time-tested products.
That is why we provide expert training, fanatical service, proven product systems, marketing support, and a clear path forward after class. We are not here to sell you a random bucket of product and send you home confused. We are here to help you understand the opportunity, see the path, learn the systems, and make the right next decision for your business. No hidden pitch. No mystery process. No guessing what happens next. Everything is on the table so you can make a real decision.
Your success is our success. That is our guarantee.
You Are Here
Look at everything you’ve already done to get here.
| Step | What Happened | Status |
|---|---|---|
| 1 | You Discovered Us — You saw an ad, met us at a trade show, heard about us from another contractor, or found us through a search. | ✓ DONE |
| 2 | You Engaged — You downloaded a guide, visited our site, or enrolled in a free Decorative Concrete University course. | ✓ DONE |
| 3 | We Talked — We had our first real conversation and you told us what you’re after. | ✓ DONE |
| 4 | $499 Deposit — You reserved your seat and your deposit became webstore credit. | ✓ DONE |
| 5 | This Meeting — We go through the whole process with you so you know what’s coming. | ▸ YOU ARE HERE |
| 6 | Fast Pass (Optional) — You start your Client Learning plan before training if you want to move fast. | Ahead |
| 7 | 10 Days Before Training — Your Business Development Representative confirms logistics, your Certified Coatings Instructor introduces himself, and you are ready to go. | Ahead |
| 8 | Training in Lima, OH — Two days in Lima covering both the Boots side and the Suits side, hands-on with TCP product systems and Warrior Equipment. | Ahead |
| 9 | Your Journey, Your Choice — You choose the Customer path or the Client path, with no pressure either way. | Ahead |
| 10 | Launch! You’re in Business — You finish your first job and cash your first check. | Ahead |
You’ve completed four steps, with six to go.
Your Journey, Your Choice
At the end of training, you pick a growth path. We are showing you both now so you have time to think it over. Both are legitimate options, and we have contractors succeeding on both.
Customer Path
“Give me the products and the training. I’ll run my own show.”
You Get:
- Products, Equipment, Training
- TCP Webstore (24/7 ordering)
- Customer Delight Team
- Decorative Concrete University Customer Membership ($49/mo)
- Tech Support by phone
- Can switch to Client Path anytime
Client Path
“Give me the full system. Help me grow an incredible business.”
You Get Everything Above, Plus:
- Custom Go-To-Market Plan
- Client Success Engineer (builds your plan)
- Client Success Advocate (your guide)
- Decorative Concrete University Client Membership ($99/mo)
- I-Market (we do the marketing with you)
- I-BOS (business operating system)
- Shield Path levels L1–L7 (growth framework)
When Do You Decide?
You can decide before training by taking the Fast Pass (Section 5), or after training during a Week 1 or 2 follow-up. Training happens either way. The Fast Pass just accelerates you from Customer to Client. The Fast Pass is not a commitment to the Client path — it’s a head start. You can still choose Customer at the end of training, and your I-Card and DCU access stay yours.
What Our Most Successful Contractors Choose
We have seen a consistent pattern: our most successful contractors choose the Client path. Not because we pushed them here, but because they wanted the custom plan, the marketing, and the coaching.
The Shield Paths — Client Growth Levels
If you choose the Client path, here is the map. Seven growth levels, L1 through L7. You level up as the business grows. Our training guide and coaching programs are built to meet you where you are and help you make forward-moving progress toward your goals.
| Level | Name | Gross Revenue | What Is Happening |
|---|---|---|---|
| 1 | Product User | $0–$10K | Activated. Doing first jobs. Learning. |
| 2 | Contractor | $10K–$250K | Building the business. Earning with TCP systems. |
| 3 | Dealer | $250K–$500K | Established. Growing. I-BOS + I-Market proving out. |
| 4 | Dealer Pro | $500K–$750K | Scaling. Possibly multi-crew. Systems mature. |
| 5 | Certified Dealership | $750K–$1.25M | Systematizing the model into a repeatable, franchiseable operation. |
| 6 | Go Red | $1.25M+ (3–5 yrs) | Multiply. Multiple crews or franchise the model out. |
| 7 | Go Blue | $1M+ (5–7 yrs) | Retail / Showroom / Service. Standalone start OR bolt-on for a mature L6 operator. |
The Fast Pass
For contractors who want to move fast — start learning & earning before class even starts.
You have 2 to 8 weeks between now and training. That time can either sit idle or give you a head start. The Fast Pass is optional, and training class happens either way. It gets you a free meeting with our Client Success Engineer and a 1:1 “Getting What You Want” lesson. You are still welcome to the “Getting What You Want” workshop that happens every month two weeks after training class.
Your deposit does not disappear. If you take the Fast Pass, $199 of your existing deposit activates your Incredible Character Card. The remaining $300 stays in your TCP Webstore account, ready to spend on Day 1.
“Know thyself. Know thy team. Know thy enemy. Face a thousand battles.”— Joe Quick (after Sun Tzu)
What’s Included?
| Component | What It Is | Cost |
|---|---|---|
| Incredible Character Card | Three of the most respected behavioral assessments in the world, combined into one Card that reveals how you naturally work, decide, and lead — so you can maximize your strengths and hire out your weaknesses. | $199 (from deposit) |
| Shareholders Vision Course | A vision-casting course inside DCU. You (and your decision partner) decide what this business is supposed to accomplish to bring a return on investment to the shareholders. | Included with Training |
| NASA Alignment | Short form your Business Development Representative sends. Captures your stage, goals, equipment, market, and timing. | FREE |
| Decorative Concrete University | Document library, mini courses, product system videos, case studies. Free upgrade to Client tier and access to the I-BOS Dashboard. | FREE |
| Client Success Engineer Meeting | 90-minute Zoom with your Client Success Engineer. They review your prework, run the Getting What You Want Calculator, and show you example Go-To-Market plans. | FREE |
Zero out-of-pocket for the Incredible Character Card — it comes out of the deposit you already paid. You still walk away with $300 in webstore credit.
If You Skip It
Your full $499 stays as webstore credit. Everything in the Fast Pass except the Incredible Character Card is still available in DCU — we just run through it after training instead of before. Your B.D.R. checks in during Week 1 and Week 2 post-training.
Why Contractors Take It
- Faster launch — custom plan already in motion
- Personalized class — your instructor & engineer know you before you arrive
- Clear decisions at training — equipment and financing feel obvious
Time To Decide
Tell your Business Development Representative right now if you want the Fast Pass. They will enroll you with a call. You’ll get the Incredible Character Card assessment links by email today, your Free Forever DCU access unlocked, and your Client Success Engineer meeting scheduled within the week. If you need to think about it, that’s fine too — you can activate the Fast Pass any time before training.
Your DCU Account
Your Decorative Concrete University (DCU) account is your digital home base. Three tiers — here they all are so you know what’s available, and what you pay only if you want more.
| Tier | Price | Who It’s For | What You Get |
|---|---|---|---|
| Free Forever | $0 | You — right now | TDS/SDS library, file locker, mini courses, Shareholders Vision Course |
| Customer | $49/mo | Post-training, Customer path (products + equipment + training only) | Free Forever PLUS all Beginner Boots courses + TCP Boots Agent |
| Client | $99/mo | Client path (full system) | Everything — all Beginner Boots + Suits + GWYW Calculator + Coaching + Selling TCP Tools + Support Agents |
Your Starting Point: Free Forever
Sign up for your FREE FOREVER account at decorativeconcreteu.com. Free for training registrants. Gets you the Shareholders Vision Course, document library, and mini courses. Scan the QR code or use the link to sign up and receive the Shareholders Vision Course.
After Training
Customer Path → Customer tier ($49/mo). Boots courses for continued reference.
Client Path → Client tier ($99/mo). Support Agents, Suits courses, GWYW Calculator, Coaching & more.
DCU is your locker for everything. Lose a PDF? It’s in DCU. Need a calculator on a job site? It’s in DCU.
Free Forever account
Your TCP Webstore
Every registrant gets a TCP Webstore account. This is where your deposit credit lives and where you order after training.
After spending your first $3,300 you can request Contractor “Flooring Installation Company” (FICO) pricing — 5%–26% discounts across different tiered products.
Why It Matters
- 24/7 ordering — place orders any time you need product, not just when the office is open. Get ahead of the shipping line.
- Your credit is loaded — $300 remaining (if Fast Pass) or full $499 (if you opt out) waiting in your account.
- Order history + tracking — every invoice, every shipment, all in one place.
- Eligible for Reward Credits — Marketing Bucks.
Your deposit becomes a Webstore credit and may be applied to anything we sell: our T.E.M.P. (Training, Equipment, Marketing, Products), any tools, kits, university, etc.
Use the email you received on this guide for the login.
Shareholders Vision
Before you learn how to do the work, you need to know why the work matters.
As a shareholder in your own business, you own the equity, the upside, and the risk. The Shareholders Vision Course helps you and the other shareholders in your business get aligned on what you actually want out of it, with real dollar amounts and timeframes attached to each goal.
“Vision without traction is hallucination.”— Gino Wickman
Why Before Training
Most contractors spend more time planning their vacation than their business. They have never sat down with their spouse or business partner and put dollar amounts and dates on what they want from the business. This course makes you do it. Complete it and know what you want with clear objectives.
Go Do This
- Sign up to DCU with our training-only free link: decorativeconcreteu.com/starterbundle
- Find the Shareholders Vision Course in your course list
- Work through it with your decision partner (spouse, business partner, whoever matters)
- Bring your notes to the Client Success Engineer meeting
This course is free for training registrants. Normally $500. If you show up at training without doing this work, you will still learn — but if you do this work first, training becomes a completely different experience. You already know what you want. Now you learn how to get what you want.
NASA Alignment
Needs and Solutions Alignment — a short form your Business Development Representative sends. It tells us where you are so we can serve you where you’re going.
| Section | The Question | Why |
|---|---|---|
| Business Stage | Brand new / Adding coatings / Need better systems / Scaling | Tailors advice to where you are |
| Goals | What makes training a win. Income target. | Lines up the right equipment tier |
| Equipment | Own grinders or vacuums? Startup approach? | Tells us what you can run Day 1 |
| Market Focus | Which systems. Who you want to serve. | Trainers emphasize your priority systems first |
| Readiness | Starting jobs when? Financing interest? | Preps financing options if needed |
Go Do This: When your Business Development Representative sends the NASA link, complete it within 48 hours. Be honest. No wrong answers. The more we know, the better we serve you.
10 — Training Itinerary
Training Itinerary
What you will experience at our training course. Not a timed schedule — this is what you will experience across two full days at our Lima, OH facility.
Day 1
You work at stations with product systems, alongside instructors and other contractors. By end of day, you have touched 2 systems and built your own sample boards.
- Intro — meet your instructors (LJ, Bob Crawford and team) and your classmates. Come early for the facility walk-through.
- Repairs — Quick Patch, joint fills, crack chasing. A high-margin add-on on every coating job.
- Presentation: The Suits — how transforming concrete transforms income, and the Incredible Proven Process.
- Lunch — provided.
- GraniFlex — hands-on installation from prep to finish. Build your sample board.
- Prep — surface prep deep dive. Grinding, shot blasting. Match prep method to substrate and system.
- Metallics — Metallic Marble installation. Build your sample board.
Day 2
More hands-on in the morning. Business systems in the afternoon. This is where installation skills meet the systems that turn skills into money.
- Retrospective — review Day 1. Q&A with instructors.
- CP Sealer — hands-on with the highest-margin add-on. Penetrating hydrophobic sealer & Wash & Seal system.
- Presentation: The Business — what I-BOS looks like working for you. Your success team and roadmap.
- Lunch — provided.
- Cementitious Coatings — Rustic Concrete Wood, Grand Flagstone, Tuscan Slate. Texture that transforms concrete into wood, stone, or slate.
- Sealing — final clear coats and topcoat application. How to finish a job so it lasts.
- Awards — L1 Certification awarded. You leave a TCP Certified L1 Product User.
What You Walk Away With
- Hands-on experience with GraniFlex, Metallics, CP Sealer, cementitious coatings, and concrete repair
- Your own sample boards — take them home, show your customers
- A pricing and estimating framework you can use that week
- L1 Product User Certification
- A clear picture of which path fits your business
- Direct relationships with your B.D.R., Certified Coatings Instructor, and (Client Path) your Client Success Engineer
- A follow-up email loaded with links you will not want to miss
How Contractors Make Money
“Knowing how to do it is one thing. Knowing how to make money doing it — that’s the purpose of this class.”
Real contractors. Real numbers. Real plans. These are actual targets contractors set with our team in recent Getting What You Want Workshops.
S.W. — Illinois
Focus: Pool Decks
| Net Profit | $50,000 |
| Niche | Pool decks |
| Equipment | Rental to start |
Why it works: Starting small. Pool decks in the Illinois market mean fewer competitors and premium pricing. $50K net part-time is real money on the side.
H.B. & J.P. — Artisan Concrete Coatings
Focus: Rustic Concrete Wood, high-end residential
| Gross Revenue | $300,000 |
| Net Profit | $100,000 |
| Project Count | 13 projects |
| Labor Cost | $2.66/sqft |
| Marketing | $46,000/yr |
Why it works: They picked a niche and built the numbers backwards from their profit target, committing to the marketing budget that drives the leads that drive the projects.
T. — Florida
Focus: High-end services
| Revenue | $1,000,000 |
| Profit Margin | 30–35% |
| Market | Florida, high-end |
| Equipment | Full tier |
Why it works: Playing at scale. High-end market, premium pricing, committed to the equipment and the crew. At 30–35% net on $1M, that’s a business that supports a family and keeps growing.
Case Studies
Our case studies give you a real, unfiltered look at what is truly possible. Instead of relying on claims alone, you see the actual numbers — real results from real people.
Whether you are just starting to explore the opportunity or looking for concrete proof to share with someone else, downloading our case studies lets the hard data do the talking. See exactly what others have achieved and what those numbers can mean for you.
The Boots & The Suits
Two learning tracks. Both matter. Skills without business don’t pay. Business without skills doesn’t deliver.
The Boots — How To Transform Concrete
| Equipment & Surface Prep | Grinding, shot blasting, acid washing. Match prep method to substrate and system. |
| Installation Operations | Mixing, priming, broadcasting, sealing. Complete installs station by station. |
| Protect, Repair, Design | GraniFlex, Rustic Concrete Wood, Metallic Marble, Neat Coat Epoxy, Scientific Concrete Polishing, CP Sealer, Concrete Repair, Joint Fill. |
The Suits — How To Transform Income
| Incredible Proven Process | Product User to Expert Dealership. Real contractors who walked it. Incredible Business Operating System. |
| Compound Marketing | Direct mail, digital, referrals, I-Market. |
| Selling & Estimating | Price profitability. Present to homeowners. Close with confidence. |
The Offers — Your Next Steps
End of Day 2, we lay out what’s next: Agreements (theirs & ours — what TCP commits to, what you commit to); The Journey Paths (Customer or Client); and I-Learn, I-BOS, I-Market (the continued education and systems).
TCP Product Systems
GraniFlex™ Decorative Resurfacing System
This one system alone separates us from all others — 590% elongation. Forever flexible, it cures tough as a vehicle tire inside your concrete on interior & exterior applications. The main product (PermaFlex) has a long, long pot life; all it can ever do in your bucket is form a thin skin you can peel off, mix, and use for the next coat.
Epoxy or polyaspartic broadcast systems simply do not work on exterior applications — they can’t hold back the vapor pressure. PermaFlex’s flexible “tentacle-like fingers” penetrate deep into the slab; when moisture vapor presses against them they expand and swell tightly against the concrete capillaries, making it impossible to blow the coating off.
1–1.5 hour set times for both prime and broadcast coats. One-day installs from prime coat to top seal coat while profiting around $4–$8 a sq. ft.
Resources: GraniFlex Manual • GraniFlex Tape Design Manual • GraniFlex with Perfect Poly 90 PSS • GraniFlex with GraniSeal PSS • GraniFlex with Epoxy Neat Coat PSS • GraniFlex Flake Color Chart • GraniFlex Website
Cementitious Texture Systems
The two main ingredients are High Density (HD) Resin combined with Texture Mix. Endless textures and designs, colored with our water-based stain systems.
Why our system is better: Most resins in the industry are lower-quality Grade B and Grade C. The Concrete Protector only uses the highest-quality Grade A resin — our texture outperforms the competition by bonding at twice the lbs per square inch in adhesion pull tests, over 600 lbs with concrete failure.
User friendly: Long working times and easy texturing make our cement system a favorite of new and seasoned veterans alike. Texture at your own pace without the stress of fast-setting, crumbling mixes.
Design, Texture & Color
When selling texture systems, promote three concepts: Design (the pattern — tile, wood plank, flagstone), Texture, and Color (integral color & stain). Besides wood grain, most contractors sell three textures: Tuscan Slate (a knock-down finish), Venetian Stone (solid-coverage trowel finish, like our Grand Flagstone), and Sprayed (applied with a hopper gun or Graco RTX sprayer).
Resources: Decorative Texture Mix TDS • Technical Bulletin • Tuscan Slate Manual • Venetian Stone Manual
Rustic Concrete Wood
Almost 20 years ago we were invited to the World of Concrete in Las Vegas as featured Artisans to showcase our Rustic Concrete Wood system — and ever since, everyone has been attempting to copy the look. Our proven techniques & staining methods make the original better than all others. One of the highest profit-per-sq-ft finishes we teach.
Texture technique: Sprayed or Magic Troweled (then textured with modified broom).
Products: Texture Mix, HD Resin, Mineral Pigment, Stencil Tape. Water-based stains.
Sealing: Interior — Neat Coat Epoxy (1–2 coats) plus optional urethane. Exterior — two coats of Acrylic 25 or Barricade 50 mixed 1:1 with approved solvent.
Resources: Rustic Concrete Wood Manual • Rustic Concrete Wood Website
Grand Flagstone
Another popular design/texture we teach. Patios, porches, pool decks, or wherever your client wants a flagstone-looking surface. Low contractor cost means high profits for you. After prep, a bucket, drill & trowel is all the equipment needed to create beautiful stone textures.
Texture technique: Venetian Stone.
Products: Texture Mix, HD Resin, Mineral Pigment, Stencil Tape. Water-based stains. Sealing same as Rustic Concrete Wood.
Resources: Venetian Stone Manual • Grand Flagstone PSS (Exterior) • Grand Flagstone PSS (Interior)
Ashlar Slate
Ashlar Slate is a particular pattern — random squares and rectangles. A very popular look that, done correctly with the right texture and stain, makes you a hero in the mind of your clients (and fattens your wallet with referrals).
- Mix Resin
- Mix and apply base coat of texture mix
- Day 2 — design Ashlar pattern and trowel Venetian Stone texture
- Mixing & troweling Venetian Stone texture
Texture technique: Venetian Stone or Tuscan Slate. For a seamless look with no grout lines: Tuscan Slate.
Metallic Marble
A much deeper coloring effect than any acid stain or dye. Our reflective color pigments create a 3-dimensional effect that’s not achieved with any other flooring system.
Resources: Application technique video • Metallic Marble Manual • Metallic Marble Website
123 System
Our resinous 123 floor system is an awesome option for large areas you want to coat with a chemical-resistant, seamless “clean floor” look — a solid color epoxy with a urethane coating. Easy to install and a low price point for the customer. Don’t overlook this highly profitable system: on large square footage, profits add up fast.
Day 1: Floor prep (shot blast / diamond grind), apply Base Coat Epoxy. Day 2: Apply colored ProtectorThane. Day 3: Apply colored ProtectorThane top coat.
Resources: 123 System Manual • 123 Product System Sheet
Epoxy Flake Systems
Clean-looking and easy to install — a highly desired look for any interior surface. High demand for beautiful, easy-to-clean garage, basement & industrial floors makes the Protector Flake one of your bread-and-butter systems. An alternative to granite or terrazzo with much more versatility.
Ingredients: Concrete Protector Base Coat Epoxy (Part A & B), Colored Flakes or Quartz, Clear Top Coats.
Resources: Epoxy Flake Manual • Epoxy Flake Product System Sheet
Clean & Seal
Concrete Protector Penetrating Hydrophobic Concrete Sealer protects concrete from rainwater, freeze-thaw cycles, road salts, de-icers, and other hazards. It penetrates deep into the pores and seals the surface without changing the appearance or texture of the concrete.
- Pressure Wash: Thoroughly clean the concrete with a professional pressure washer paired with a hover scrubber. Proper cleaning is critical for penetration and bond.
- Prep & Dry: Clear debris, tape off adjacent surfaces, and allow the concrete to transition from wet to damp. Standing water compromises penetration; bone-dry concrete in hot conditions can flash-dry.
- Apply Sealer: Mix per spec and apply with a pump sprayer in manageable sections. Spread evenly with a push broom to eliminate puddles. Goes on milky white and dries clear within minutes, so you can track coverage as you work.
How To Earn Quick / Extra Money
Many contractors charge $0.50–$0.90/sq ft for 1,000+ sq ft and $0.60–$1.50/sq ft under 1,000 sq ft (some charge $1.75+). Your cost is about $0.09–$0.17/sq ft. Example: 1,300 sq ft at $0.50/sq ft is a $650 sale using 3 bottles of concentrated sealer — about $430 profit for a few hours of power washing and spraying.
CP Sealer is for selling a “Clean & Seal” application on plain concrete (it’s not an acrylic sealer). It does not change the color or texture of the surface. Resources: CP Sealer Videos • Penetrating Sealer Manual
Sign up for a Decorative Concrete University Client membership for access to product courses, calculators, and AI-powered Coatings Tech Support Agents.
Equipment Packages
The three core equipment packages. Each is built around a 4-head grinder. From there, every package follows the same ladder: base equipment, add-on prep lane, add-on generator, and the full business-in-a-box with ABI and marketing. Pick the tier and the rungs that fit where you are, and scale up as you grow.
Tier 1 — Tomahawk 2047
Warrior Black Ops Tomahawk 2047 — 4-Head Planetary (Removable Head). 220–240V Single Phase, 5.5HP.
| Rung | What You Add | Package Total |
|---|---|---|
| Base Equipment | Grinder | Diamonds | Vacuum | Hose/Cord | Warrior Care | $17,814 |
| + Add-On #1 | Hum-B Hand Grinder | Shot Blaster | Dust Shrouds | Accessories | $30,456 |
| + Add-On #2 | 18KW Warrior Generator (Off-Grid Capability) | $43,723 |
| + ABI + Marketing | I-BOS | Jobber Grow | Lead Conversion Website | Facebook Ads | Direct Mail | $64,042 |
Tier 2 — Samson 2756 TD
Warrior Black Ops Samson 2756 TD — 4-Head Rotary with Traction Drive. 220–240V Single/Three Phase, 15HP.
| Rung | What You Add | Package Total |
|---|---|---|
| Base Equipment | Grinder | Diamonds | Vacuum | Hose/Cord | Warrior Care | $22,873 |
| + Add-On #1 | Hum-B Hand Grinder | Shot Blaster | Dust Shrouds | Accessories | $35,315 |
| + Add-On #2 | 18KW Warrior Generator (Off-Grid Capability) | $48,582 |
| + ABI + Marketing | I-BOS | Jobber Grow | Lead Conversion Website | Facebook Ads | Direct Mail | $64,042 |
Tier 3 — Leonidas 2795 TD
Warrior Black Ops Leonidas 2795 TD — 4-Head Planetary with Traction Drive. 220–240V Single/Three Phase, 15HP. The highest-capacity option.
| Rung | What You Add | Package Total |
|---|---|---|
| Base Equipment | Grinder | Diamonds | Vacuum | Hose/Cord | Warrior Care | $30,746 |
| + Add-On #1 | Hum-B Hand Grinder | Shot Blaster | Dust Shrouds | Accessories | $43,187 |
| + Add-On #2 | 18KW Warrior Generator (Off-Grid Capability) | $56,454 |
| + ABI + Marketing | I-BOS | Jobber Grow | Lead Conversion Website | Facebook Ads | Direct Mail | $71,914 |
What You Are Really Comparing
Every package does every TCP system. The difference is speed, power, weight, and scale.
- Tomahawk — entry tier. Planetary grinder. Solo operator, residential focus.
- Samson — middle tier. Rotary + Traction Drive. More muscle, less fatigue on long days.
- Leonidas — top tier. Planetary + Traction Drive. The workhorse. Big jobs, commercial, multi-crew.
Add-On Ladder (Same For All Three Tiers)
- Add-On #1 (Prep Lane): ~$12,500–$12,650. Hum-B hand grinder for edge work, SB-6 shot blaster, dust shrouds, arrow cups, Y-connector, magnetic broom, 50 lb bag shot. Turns any job site into a controlled environment.
- Add-On #2 (Generator): ~$13,267. 18KW Warrior Generator. 480V/240V/120V, 3-phase or single-phase. Run anywhere — no shore power required. Essential for new construction, remote pool decks, and commercial sites without power.
- ABI + Marketing: ~$15,460. I-BOS setup ($1,200 one-time), Jobber Grow Annual ($2,988), Lead Conversion Website Lease + Basic SEO ($2,220 + $948), Facebook Ad Program setup + 12 months management ($3,900), Direct Mail Campaign (5,000 postcards, $4,204). Full business-in-a-box.
Financing
Most contractors finance equipment through Taycor Financial. Knowing your options ahead of time means decisions at training feel obvious instead of rushed.
Partner
Taycor Financial
Terms
36–60 months
Rates
Typically 9–12% APR. Actual rate depends on credit, time in business, and deal structure.
Monthly Payment Examples
Planning numbers at real market rates. We’d rather show you honest numbers than best-case rates you may not qualify for.
| Package (Base) | Total | 48 mo / 9% | 60 mo / 12% |
|---|---|---|---|
| Tomahawk 2047 | $17,814 | ~$443/mo | ~$396/mo |
| Samson 2756 TD | $22,873 | ~$569/mo | ~$509/mo |
| Leonidas 2795 TD | $30,746 | ~$765/mo | ~$684/mo |
These are base-equipment payments. Add-ons (prep lane, generator, ABI + marketing) can be financed together or separately. Note on term length: a 5-year term at 12% often lands lower per month than a 4-year term at 9%. Longer terms ease monthly cash-flow pressure even when the rate is higher.
Soft Credit Pull
Find out what you qualify for without hurting your credit score. Taycor runs a soft pull with zero impact on your credit, so you get real numbers before you make any decisions at training.
Get Ready
- Know your credit score (personal and business)
- Have your business name, EIN, and formation date ready
- Talk to your spouse or business partner before training if they’re part of the decision
Equipment is an investment, not an expense. If the monthly payment is less than the profit from one job, the equipment pays for itself.
17 — Between Now & Training Day
Between Now & Training Day
Here’s what to expect between your Pre-Training Study Guide meeting and Training Day 1.
| When | Who | What Happens | Your Move |
|---|---|---|---|
| Now (this meeting) | Your B.D.R. | Walks you through the process and delivers this guide. Sends DCU + Webstore links + NASA. | Enroll in DCU. Get Webstore login. |
| 48 hrs | You | Ideate: Complete Shareholders Vision Course + NASA Survey. | Do the work. Be honest. |
| Waiting period | You (+ Client Success Engineer if Fast Pass) | Activate: If Fast Pass — Incredible Character Card, Shareholder’s Vision work, CSE meeting, GTM plan. | Work at your pace. Ask questions. |
| ~10 days before | Your B.D.R. | Confirmation call — travel, logistics, final prep. | Confirm travel. Ask questions. |
| ~10 days before | Certified Coatings Instructor (Bob) | Intro call — your instructor gets to know you. | Tell them what you’re excited about. |
| After instructor call | TCP Tech Support | Follow-up email with personalized tips + DCU course links. | Save it. Reference it. |
| Friday before | TCP Team | Final email — schedule, directions, what to bring. | Pack. Prep. |
| Training Day 1 | You + TCP | Implement: Arrive at 1221 Stewart Rd., Lima. Two days. Boots + Suits. | Bring this guide. Ready to learn. |
Your Pre-Training Checklist
Zone 1 — Do This Week
Until these are done, your B.D.R. cannot move you forward and the rest of the prep work is locked.
- Enroll in Free Forever Decorative Concrete University at decorativeconcreteu.com
- Confirm your TCP Webstore login email
- Complete the NASA Survey (B.D.R. sends the link — do it within 48 hours)
- Decide on Fast Pass / Incredible Character Card — tell your B.D.R.
- Start the Shareholder’s Vision Course in DCU
Zone 2 — Before The Friday Email
Not required to attend, but contractors who do these get more out of the two days because they walk in already knowing what they want.
- Finish the Shareholder’s Vision Course
- Watch intro DCU videos (GraniFlex + Rustic Concrete Wood)
- Review Equipment Packages + Financing sections
- Book hotel in Lima, OH (book early — classes fill)
- Arrange travel
- If Fast Pass: complete Incredible Character Card assessments and attend the Client Success Engineer meeting
Zone 3 — Night Before & Day Of
- Pack: closed-toe shoes, work clothes, notebook, business cards, smartphone
- Bring this guide with your Shareholder’s Vision notes
- Arrive at 1221 Stewart Rd., Lima, OH — come early for the walk-through
What To Ask Your B.D.R.
Real questions contractors actually ask their Business Development Representative. If any of these are on your mind, ask — nothing is off the table.
About The Money
- “What if I don’t qualify for financing?” Taycor’s soft pull tells us within 24 hours. If you don’t qualify, we look at other options — a lower equipment tier, a shorter term, a co-signer, or starting with products only.
- “What happens to my $499 if I cancel?” It stays as webstore credit. You can use it whenever you’re ready.
- “What does the Client path really cost me monthly after training?” The DCU Client membership is $99/mo. I-Market and I-BOS are priced separately, and we give you those quotes when you’re ready.
About Training
- “Can I bring my spouse or business partner?” Yes, and we encourage it if they’re part of the decision. Decisions get made faster when both people see the same thing in the same room.
- “I’ve never done decorative concrete. Will I be behind?” No. Most contractors who come to training are new to this, and the curriculum is built for people starting from zero.
- “What if I need to reschedule?” Tell your B.D.R. as early as possible. We’ll move you to the next available class.
About The Decision
- “I’m not sure if I want Customer or Client yet.” That’s fine. You don’t have to decide before training. Most contractors decide at the end of Day 2 or in Week 1 after.
- “What if I take the Fast Pass and then decide I don’t want the Client path?” Your Incredible Character Card is yours for life. The Shareholders Vision Course and DCU access don’t expire. Nothing is wasted.
- “How do I know if TCP is right for me?” Most contractors know by the end of training. That’s why the $499 deposit exists — so you can see everything before you commit to anything more.
About The Business
- “Can I use TCP products without being on the Client path?” Yes. The Customer path gives you full access to products, equipment, and training. The Client path adds marketing, coaching, and the business operating system on top.
- “Is there a non-compete with my existing work?” No. TCP systems complement most existing contracting businesses. Many contractors add coatings to what they already do.
- “What if my market is already crowded?” Bring it up in your Client Success Engineer meeting. They’ll look at your market and show you how other contractors in competitive areas positioned themselves.
Have a question not on this list? Ask it right now. Text or call your Business Development Rep, or bring it to any meeting. That’s what they’re here for.
Travel & Logistics
Download Our Free Travel Guide
Everything you need to plan your trip to Lima, Ohio — where to stay, how to get here, and what to expect.
What To Bring
- This guide with your Shareholder’s Vision notes
- Completed NASA Survey
- Closed-toe shoes — you’ll be on your feet working with product
- Clothes you don’t mind getting product on
- Notebook and pen for Suits sessions
- Business cards — great for networking
- Smartphone for DCU during class
- Financing readiness info if you’re exploring equipment
What Not To Worry About
- Lunch and refreshments provided
- All training materials included
- No prior decorative concrete experience needed
- No purchase decisions required — only when you’re ready
