Step 1 — Set Everything
Shareholders Vision & Business Inputs
🎯 The Master Number Gross Sales − COGS − Labor − (8%) Op Cost = Gross Profit
This is what pays for everything in your business
Projects Needed
44
⚙ TCP Product System & Project Type
📊 Target Area Scenarios
"Doing more doesn't get you more. Doing better gets you more."
— Joe Quick
📊 Project Model: Graniflex Floor System
The unit economics of a single job. This is the math behind every dollar.
Step 2 — The Story
Getting What You Want
1 — The Vision
📊 Profit and Loss (P&L) Scorecard — Lagging Indicators
"Top line is vanity. Bottom line is sanity. Cash flow is reality."
📈 Profit Rules
Stop Growing
10%
10% = zero. Stabilize.
Time to Grow
15%
Room to scale.
Enjoy & Grow
20%+
Before someone takes it.
Best Seen
42%
$2.2M → $840K
⚙ Below-the-Line Levers
Adjust to reflect the reality of your model.
Round trip per job per tech
2 — The Marketing — That Fuels The Demand — That Gets You What You Want
💰 Marketing Metrics
📡 Lead Source Mix (%)
3 — The Dashboard
"Keep Score Weekly to Stay on Target. What gets measured gets done!"
— Joe Quick, learned from EOS
⬇ Sales Funnel
📡 Leading Indicators — Track & Measure Weekly
Finance
Step 3 — The Tactics
Labor & Equipment Detail: G-301: Graniflex Flake
Step-by-step labor breakdown on 576 sq ft base. Equipment comparison shows ROI of upgrading machines.
⚙ Equipment
⚡ Crew
Each tech beyond base crew (3) reduces step hours by this %
Projects Needed
44
⏱ Equipment Run Time
✓ Labor Summary
📋 Step-by-Step Breakdown (576 sq ft base)
📊 Annual Machine Comparison
Machine run time multiplied by all workers on jobsite.
| Equipment | Sq Ft/Hr | Hrs to Grind | Hrs w/ Removal | Yearly Grind Time | Yearly Removal Time | Yearly Grind Labor |
|---|
The Conclusion
Getting What You Want
The whole tool in one view. If you want the target, here's exactly what it takes to get there.